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How to Integrate Salesforce with AnyBiz.io via Zapier

With Zapier, you can easily connect Salesforce to AnyBiz.io and automatically import prospects into your personas. 

Step-by-Step Guide

1. Go to the Configurations Tab

  • Log in to your AnyBiz.io account.

  • At the top of your dashboard, click the “Configurations” tab.


2. Navigate to the Personas Section

  • Inside the Configurations tab, select the “Personas” section.

  • Here you’ll see a list of your existing personas — this is where you can manage or create new ones.


3. Click on “Import from”

  • In the top right corner of the Personas section, click the “Import from” button.


4. Select “Zapier” from the Dropdown

  • From the dropdown menu, select “Zapier.”

  • This enables AnyBiz.io to automatically import persona data from Salesforce through Zapier.





5. Import Prospects from Zapier

When setting up your persona:

  • Enter a name for your persona (Required)

  • Select the Offering for your persona (Required)

  • Select outreach channels for your persona (Required)








6. Connect Your Persona with Zapier

  1. Go to Zapier.com and log in to your account.

  2. On the left-hand menu, click “Create Zap.”




Set Up Your Trigger

  • Select Salesforce as your data source.

  • Choose the event (e.g., New Lead, New Contact) that should trigger the import.)

  • Connect your Salesforce account and click Continue.


Set Up the Action

  1. For the action, search for AnyBiz and select AnyBiz (1.0.0) from the list.



  2. Select the event: “Create Prospects.”

  3. Choose or connect your AnyBiz.io account.

  • To connect, you’ll need your API key from your AnyBiz account.



Click Continue and select Create Prospects.






Required Fields

When creating prospects, make sure you fill in the following fields:

  • Email (Required)

  • First Name (Required)

  • Last Name (Required)

  • Business Name (Required)


⚠️ If your persona doesn’t appear in the list, please wait 10–15 minutes for synchronization, then try again.


Test or Skip the Test

  • You can choose to test your prospect (a test prospect will be created in AnyBiz) or skip the test and finish setup.


Final Step: Publish Your Zap

  • Once setup is complete, click “Publish” to activate your Zap.

  • Your integration is now live — new leads from Salesforce will automatically be added to your selected persona in AnyBiz.io.


📌 Important Tip

Before importing via Zapier, make sure you have a Zap ready that sends contact details (like name, email, company, etc.) from Salesforce to AnyBiz.io.

If you haven’t created one yet, log in to Zapier.com and build a Zap that connects Salesforce to AnyBiz using the AnyBiz app.