How to Integrate Salesforce with AnyBiz.io via Zapier
With Zapier, you can easily connect Salesforce to AnyBiz.io and automatically import prospects into your personas.
Step-by-Step Guide
1. Go to the Configurations Tab
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Log in to your AnyBiz.io account.
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At the top of your dashboard, click the “Configurations” tab.
2. Navigate to the Personas Section
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Inside the Configurations tab, select the “Personas” section.
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Here you’ll see a list of your existing personas — this is where you can manage or create new ones.
3. Click on “Import from”
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In the top right corner of the Personas section, click the “Import from” button.
4. Select “Zapier” from the Dropdown
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From the dropdown menu, select “Zapier.”
- This enables AnyBiz.io to automatically import persona data from Salesforce through Zapier.

5. Import Prospects from Zapier
When setting up your persona:
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Enter a name for your persona (Required)
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Select the Offering for your persona (Required)
- Select outreach channels for your persona (Required)

6. Connect Your Persona with Zapier
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Go to Zapier.com and log in to your account.
- On the left-hand menu, click “Create Zap.”

Set Up Your Trigger
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Select Salesforce as your data source.
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Choose the event (e.g., New Lead, New Contact) that should trigger the import.)
- Connect your Salesforce account and click Continue.
Set Up the Action
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For the action, search for AnyBiz and select AnyBiz (1.0.0) from the list.
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Select the event: “Create Prospects.”
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Choose or connect your AnyBiz.io account.
- To connect, you’ll need your API key from your AnyBiz account.

Click Continue and select Create Prospects.
Required Fields
When creating prospects, make sure you fill in the following fields:
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Email (Required)
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First Name (Required)
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Last Name (Required)
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Business Name (Required)
⚠️ If your persona doesn’t appear in the list, please wait 10–15 minutes for synchronization, then try again.
Test or Skip the Test
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You can choose to test your prospect (a test prospect will be created in AnyBiz) or skip the test and finish setup.
Final Step: Publish Your Zap
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Once setup is complete, click “Publish” to activate your Zap.
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Your integration is now live — new leads from Salesforce will automatically be added to your selected persona in AnyBiz.io.
📌 Important Tip
Before importing via Zapier, make sure you have a Zap ready that sends contact details (like name, email, company, etc.) from Salesforce to AnyBiz.io.
If you haven’t created one yet, log in to Zapier.com and build a Zap that connects Salesforce to AnyBiz using the AnyBiz app.