What does LTV stand for?

LTV (Lifetime Value) is a metric that helps determine the total revenue a customer will generate from a single transaction throughout the entire duration of their relationship with your company.

With the LTV feature, you can assess the long-term value of each customer to your business.
This allows you to more accurately plan outreach and marketing strategies, optimize costs for acquiring new customers, and improve the effectiveness of your efforts.

How it works:

• LTV helps you understand how much each customer is worth to your business throughout the entire relationship.
• You’ll be able to predict future revenue and focus on customers who will bring the most value in the long term.
• It allows you to better manage marketing and outreach budgets, ensuring an optimal balance between costs and revenue.