What does LTV stand for?
LTV (Lifetime Value) is a key metric that estimates the total revenue a customer is expected to generate throughout their entire relationship with your business — not just from a single transaction.
📊 Why It Matters
With the LTV feature, you can:
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Understand the long-term value of each customer
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Predict future revenue more accurately
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Optimize customer acquisition costs
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Focus your outreach and marketing efforts on high-value prospects
🔍 How It Works
LTV helps you:
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Evaluate the worth of a customer over time, not just in the short term
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Identify and prioritize high-value customers
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Make data-driven decisions on budget allocation for marketing and outreach
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Improve ROI by balancing cost and revenue more effectively